Are you looking to give you orthodontic practice a boost in the SEO game? Search engine optimization takes commitment and consistency to accomplish.
However, it’s just as important to approach your SEO tactics the right way. In fact, not doing so can land you in a world of hurt.
There are several common SEO mistakes that most orthodontic marketing teams make while building their website. In order to avoid the same fate, you need to educate yourself on what they are.
Here are some of the most common mistakes that you should avoid as you’re attempting to boost your SEO presence.
1. Don’t Be a Hero, Hire a Professional
The process of building a search engine optimization plan for your business requires several different elements.
It takes a balance of keyword usage, backlinking, high-quality content, website design, and high-res images, just to name a few.
However, even with those elements in place, your brand could be missing some key factors. Since the Google search algorithm is constantly changing, only an expert can hope to stay up-to-date on the needs of its trend requirements.
That’s why it’s always a good idea to hire a professional SEO service for your orthodontic practice. More specifically, find an orthodontic SEO service that can help you establish your brand.
Doing so will lead to higher conversion rates, more lead generation, customer loyalty, and increased brand recall.
The answer to your SEO needs is only a call away. Rather than braving it on your own and winding up frustrated, hire a professional SEO service from the start and gain a competitive advantage in your industry.
2. Not Using the Right Keywords
Plain and simple… If you aren’t using the right keywords in your content, it won’t be seen by anybody besides your friends and relatives.
The online world is flooded with so many different options that you can’t possibly hope to rise above without the right keywords.
There are several mistakes that are made in regards to keyword usage. First, many orthodontic practices will use phrases or words that they believe to be keywords without performing proper research.
Secondly, even if they do use a keyword research tool, they make the mistake of choosing a keyword with the highest search volume possible. If the density of that keyword is too high, you will never wind up on the top search results page for it.
Your keyword usage needs to be strategic. You need to gear your entire content towards keywords that can increase your ranking, not the other way around.
3. Not Prioritizing Site Speed
Have you ever clicked on a website page and had to wait several mind-numbing seconds for the page to load? It’s frustrating, right?
Not only does a slow-downloading website turn off the clientele that click on it, it deters search engines like Google from pushing your content.
For that reason alone, you need to prioritize your site’s speed. You can start to speed it up by compressing images, cleaning up your database, and turning off plugins you don’t use to start.
People often think that a more detailed and vast website will win Google over when actually, it’s the opposite that’s true. Because a condensed site downloads faster, Google would much rather your site be too small than too big.
4. Using Black Hat SEO Tactics
For those of you that are unfamiliar, different SEO tactics are sorted into one of two categories: white hat or black hat.
White hat SEO techniques are healthy practices that promote a slow-but-steady growth pattern for your brand’s online presence.
Black hat SEO techniques are exactly the opposite. They’re methods that certain websites use in order to try and speed up the SEO process in their favor.
Google looks down on all the sites that use these tactics. They’re constantly renovating their algorithm in hopes of cracking down on black hat SEO users and sending them down the rankings.
You might actually be using some black hat tactics without even realizing it. Things such as keyword stuffing, spamming in blog comments, and purchasing links all fall in this category.
5. Not Using Links
One of the most tried-and-true methods for ranking higher on Google’s top search results is to embed links into your content.
There are two different kinds of links to use, internal links and external links. Both play a pivotal role in the “spider-web” of your SEO online presence.
Internal links are links to other pages, articles, and products on your website. They can improve your bounce rates and help your site visitors to become more familiar with your brand.
External links are links that direct your site users to valuable pages on other websites.
While that might sound counterproductive to what you’re trying to achieve, they’re actually quite helpful.
Google’s top priority is directing people to articles that can provide the most answers and information for them as possible.
By including external links in your content, you’re showing search engines that you’re truly dedicated to educating people on all things orthodontics-related. However, be sure not to use external links to your competitors. Find a healthy balance.
Avoid These Common SEO Mistakes for Your Orthodontic Practice!
The best way to avoid these common SEO mistakes for your orthodontic marketing endeavors is by teaming up with a professional.
Be sure to read this article on 5 effective SEO strategies that can change your ortho practice’s current course.
For more inquiries, please begin by filling out our online contact form and we’ll be happy to assist you further!